1. Pre-Production (briefly to set up production)

Some of this overlaps, but it’s essential to get right before full animation starts

• Storyboarding — visual layout of each shot (camera angles, key actions, timing) using storyboard panels
• Animatics / Pre-Visualization — turning storyboards into a rough timed sequence (sometimes with temporary audio, voices, temp music) to understand flow, pacing, cut points
• Style Frames / Design / Character & Environment Design — defining the visual style (color palettes, lighting mood, textures), designing characters, props, backgrounds

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2. Production (core animation work)

This is where the drawings/models, motion and visual look are created and refined

1. Asset Creation
   • Modeling (for 3D) or drawing characters/backgrounds/props (for 2D/hand-drawn digital)
   • Rigging (3D) — building skeletons / joints; setting up deformation, control rigs
   • Texturing / Surfacing / Shading — applying surface details (colors, materials, textures), setting how light interacts with surfaces
   • If desired, using Client assets or purchasing licenses from digital marketplaces
2. Layout / Blocking / Key-Poses
   • Blocking / rough animation: key poses, major in-betweens, rough timing
   • Background layout / environment layout: positioning characters, camera angles, sets
3. Animation / Acting
   • Full animation of motion (character movement, expressions, interaction) based on rig and key poses
   • Effects animation (FX) if needed: smoke, water, cloth, particles
4. Lighting / Rendering Preparation
   • Set up lighting, camera effects, shadows, atmosphere
   • Material/shader tweaking, setting up render passes (if rendering in passes/layers)

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3. Post-Production (making it final)

Once the actual animation frames or rendered sequences are done

1. Compositing (optional)
   • Combining layers: characters, backgrounds, VFX, effects, lighting passes
   • Color correction & color grading to unify visual style, mood, consistency across scenes
2. Sound / Dialogue / Music Editing (optional)
   • Recording or using final voice tracks, sound effects, and music. Synchronizing with animation
   • Mixing (balancing dialogue, effects, ambient, music)
3. Final Review / Revisions
   • Internal review by leads/directors: checking timing, continuity, animation quality, visual consistency
   • Making changes, polish: fixes to motion, expression, edges, lighting, remove visual issues
4. Rendering / Output
   • Final renders: generating high-quality output (frames, video) in required format(s)
   • Exporting composite with sound, final video format, possibly multiple resolutions

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4. Quality Checks & Feedback Loops (throughout production)

• Iterative feedback at major points: after animatic, after rough animation, after final animation, after composite

In the world of advertising and pushing your products like software, books, musical albums, movies, food, clothing and really anything, having a personalized animation accompanying your product in an ad on the digital realm like Google, YouTube, Meta and really anywhere on the web, it is of essential requirement. Otherwise it’d be buried in mediocreness and would require much more resources funneled so you could reach your target audience.

For Content Creators adding an intro and outro are vital components that establish the brand of the creator, and having a custom-tailored one can make it so standing out becomes an easy cakewalk.

Lower Third is usually an addition that appears during a video as a way to promote an action or to raise awareness towards a tailored message. It can be much more basic in the form as a banner that does not put too much attention away from the viewer’s focus.